I help small businesses, not-for-profits and purpose-led organisations tell their story, connect with their audience and make an impact.

Do you need a professional, friendly and experienced copywriter?

Have you got a blog that’s collecting dust, an email newsletter that you never got around to or need copywriting for a new website?

I’m here to help give you back time in your day and get your project over the line.

Who do I help?

I work with not-for-profits, purpose-led organisations, small businesses and corporates who need a professional copywriter to connect with their audience, create meaningful content in a consistent brand voice and get results.

I’ve worked with clients across a variety of sectors including:

Environment & Sustainability
Tourism
Aviation
Health
Community
Governance.

Why outsource content and copywriting?

I can help if you’re:

Short on time and overwhelmed with content demands
Need fresh regular content
Looking to boost sales and donations from supporters
Seeking to build authentic customer connections
Wanting to improve your website’s Google ranking
Needing clear, compelling messaging that highlights your unique value
Want high-quality content without hiring an employee

Investing in a professional copywriter will help you increase and streamline your business.

Hire a copywriter once, enjoy the payoff for years.

Contact me today for a no obligation FREE 20-minute chat.

Abby Wallace writer and copywriter photo

A few ways to work with me:

One-off projects: Website copywriting, blog posts, landing pages, media releases/PR or more.
Retainer: Ongoing monthly copywriting for consistent content creation, such as blogs, articles.
Short-term projects: Email campaigns, website revamp, brochures, reports and more.
Custom packages: Tailored to your specific needs and goals.

Let’s collaborate and I’ll save you time and the hassle of trying to write the copy yourself.

Abby Wallace writer and copywriter photo taking notes

Clients I’ve worked with

SEO website copy

Award submissions

Blogs and articles

Media releases/PR

Newsletters/eDMs

Additional services

Sydney Airport
Cancer Council NSW
Gold Coast Tourist Parks
Gold Coast Convention & Exhibition Centre
Coolamon Station
Sarah Dwyer Hypnobirthing & Postpartum Doula
RiverTracks Inc.
Sage Integrity
Art by Hosanna
WWF-Australia

Client testimonials

“Abby is one of our go-to copywriters for our blogs at WWF-Australia. She is reliable and consistently delivers thoughtful, well-researched blogs that have the perfect balance between storytelling and optimisation for SEO and AEO.
Her ability to turn complex conservation topics into engaging, supporter-friendly blogs has been incredibly valuable in conveying the work we do with our donors and the general public!”
– Leonie Sii, Content Manager, WWF-Australia
"Abby brings a fresh and thoughtful approach to content creation, delivering quality work that aligns beautifully with our messaging.
Her attention to detail makes collaboration easy, and her work has been a great asset in connecting with our supporters.
Highly recommended!"
– Josip Teklic, Content Specialist, Cancer Council NSW
"Abby provided clear, polished content for my website and LinkedIn.
Abby’s ‘can do’ approach and tenacity to learn about the business was extremely helpful.
She was always clear and up to date and I’d recommend her as a trustworthy, capable and a genuinely kind human being. 10/10."
– Stephanie Papadopoulos, Director, Sage Integrity
“We used Abby to write our 2025 Queensland Tourism Awards submission and we won bronze in the Caravan and Holiday Parks category.
Abby really took the time to understand our business and what makes it unique for our guests.
She translated that seamlessly into a compelling, well-crafted submission.”
– Kim Turner, Manager, Broadwater Tourist Park
“Abby’s award submission writing was outstanding!
I ended up with a professional, beautifully worded piece of writing that won us an award – Excellence In Sustainable Tourism in the 2025 Tweed Business Awards.
I was thoroughly impressed and it was worth every dollar and more!”
– Vanessa Rose, Owner, Coolamon Station
"Our youth service needed more coverage to help us build better relationships with the community, find a home base and funding.
Abby secured extensive media coverage for us.
She was professional, connected, dedicated – exactly what one would need from PR and copywriting services."
– Chris Rowland, Program Manager, RiverTracks Inc.
"Abby’s professionalism and thoroughness were evident from our first conversation.
Her ability to make the interviewees feel comfortable and at ease was impressive, resulting in genuine insights that truly resonated.
We will absolutely be collaborating with Abby again in the future!"
– Deanna Cosme, Tweed Coast Living Magazine
"Abby wrote a clear and concise blog post for my business.
I really appreciated the time she took to understand the unique value I can add to clients and tips to rank higher on Google.
It was a pleasure to work with Abby. She really goes above and beyond to deliver the best outcome for her clients."
– Sarah Dwyer, Owner and Birth Doula, Birth In Love