SEO website copywriting

Website copy that attracts, engages and converts.

Minimalist workspace with a laptop, a glass of water, a notebook, a pair of clipper, a white mouse, and a large vase of pink and white roses on a white desk.

If your website feels invisible, it’s not just you – it’s your copy.

Maybe you:

  • Struggle to show up on Google for the terms your customers are searching.

  • Have a website that doesn’t sound like you or excite people to take action.

  • Feel unsure what pages you even need, or how to structure them.

You deserve copy that speaks to your dream clients and works hard in the background to bring them in.

Let's write your website
Abby Wallace, a freelance copywriter and content writer from the Tweed Shire and Northern Rivers on a sandy beach with ocean waves in the background.

Hey, I’m Abby – copywriter, storyteller and strategic word nerd.

I’ve spent 16+ years writing and now I specialise in copywriting for businesses, helping them communicate clearly. Today, I help purpose-led organisations like yours create websites that don’t just sit pretty, but convert.

I write custom-crafted words for your home page, about page, service pages, and more.

I take care of the strategy, structure, and search optimisation so you get a site that feels right and performs well.

Book a free call
Vintage typewriter surrounded by potted green plants and leaves, with a plant in a white pot positioned behind the typewriter.

Don’t take my word for it though….

“Abby made my brand shine! She transformed my scattered thoughts into powerful words that captured my business vision as an artist perfectly.

The process felt easy, energising and far beyond what any machine could deliver. Highly recommend!”

– Hosanna Smith, Art By Hosanna (artbyhosanna.com.au)

Are you ready?
Close-up of a gold fountain pen with intricate engravings on the nib, lying on a white surface.

Want to know more?

Here’s what makes this different: I blend SEO research with storytelling so your site is optimised without sounding robotic.

You’ll walk away with:

  • A clear site map and recommended pages

  • Copy that reflects your voice and resonates with your audience

  • SEO-optimised headings, meta descriptions and keywords weaved in

“Abby provided clear, polished content for my website. Abby’s ‘can’ do’ approach and tenacity to learn about the business was extremely helpful.

She was always clear and up to date and I’d recommend her as a trustworthy, capable and a genuinely kind human being. 10/10.”

– Stephanie Papadopoulos​​​​, Director, Sage Integrity (sageintegrity.com.au)

Book your free discovery call
A person wearing a gray sweater writing on paper with a blue pen, with a white cup and a notebook on a wooden table.

Packages

Website copy packages include:

  • Strategy session: A 1:1 call to clarify your goals, audience and offers.

  • Keyword research: Target terms that bring in qualified leads.

  • Web copywriting: Engaging, conversion-focused copy for agreed pages.

  • SEO metadata: Title tags + meta descriptions done-for-you.

Are you ready?
Abby Wallace, a freelance copywriter and content writer providing professional content and copywriting servicing the Northern Rivers, Gold Coast and Australia.

Pricing

3-page website copy – From $2,250 AUD
Includes three pages of on-brand, SEO-friendly copy (400–600 words per page), a 1-hour briefing meeting, page titles and meta descriptions, two rounds of revisions, and polished, ready-to-publish content.

5-page website copy – From $3,750 AUD
Everything in the 3-page package, expanded to five pages of clear, engaging, keyword-optimised copy tailored to your brand and goals.

8-page website copy – From $5,400 AUD
A full website package with eight pages of strategic, SEO-driven copy, plus your briefing, metadata, revisions, and error-free content ready for launch.

Not sure what pages you need? I’ll guide you through mapping out the essentials.

(Custom quotes for larger projects).

Get a quote