SEO website copywriting

Website copy that attracts, engages and converts.

Minimalist workspace with a laptop, a glass of water, a notebook, a pair of clipper, a white mouse, and a large vase of pink and white roses on a white desk.

Website copy comes before SEO

Before keywords. Before rankings. Before optimisation.

Because if your website doesn’t clearly communicate what you do, no amount of traffic will convert.

This is where we focus first:

Your positioning and messaging
Your audience and what they care about
A clear, strategic website structure
Copy that sounds like you and builds trust

So when someone lands on your site, they instantly understand what you offer – and why it matters.

What’s included in website copywriting?

Every website copy project includes:

Strategy session to unpack your business, audience and goals
Website structure and page recommendations
Professionally written website copy (home, about, services and more)
Clear, engaging messaging aligned to your brand voice
Two rounds of revisions
Polished, ready-to-publish copy

Do I need SEO for my website?

Not every business needs in-depth SEO from the start.

If your priority is:

Clarifying your message
Launching a new website
Improving conversions

Then strong website copy is the most important first step.

If your priority is:

Increasing visibility on Google
Attracting organic traffic
Competing in a crowded market

Then SEO research can be added to support your copy.

If your website isn’t bringing in enquiries, it’s not just a traffic problem – it’s a messaging problem.

You might be:

Struggling to explain what you do clearly
Attracting the wrong audience (or no one at all)
Sitting on a website that doesn’t reflect your value

You don’t just need SEO website copywriting. You need website copy that actually works.

What is SEO website copywriting?

SEO website copywriting is the balance between writing for humans and writing for search engines.

It helps your website:

Show up in search results
Attract the right audience
Turn visitors into enquiries

But here’s the truth – SEO only works after your message is clear.

That’s why we start with your copy first.

Abby Wallace, a freelance copywriter and content writer from the Tweed Shire and Northern Rivers on a sandy beach with ocean waves in the background.

Hey, I’m Abby – copywriter, storyteller and strategic word nerd.

I’ve spent 16+ years writing and now I specialise in copywriting for businesses, helping them communicate clearly.

Today, I help purpose-led organisations like yours create websites that don’t just sit pretty, but convert.

I write custom-crafted words for your home page, about page, service pages, and more.

I take care of the strategy, structure, and search optimisation so you get a site that feels right and performs well.

Here’s what some of my clients have said…

“Abby made my brand shine! She transformed my scattered thoughts into powerful words that captured my business vision as an artist perfectly.

The process felt easy, energising and far beyond what any machine could deliver. Highly recommend!”

– Hosanna Smith, Art By Hosanna (artbyhosanna.com.au)

Book a free call

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How much does website copywriting cost?

Website copywriting packages:

3-page website – From $2,250 AUD
5-page website – From $3,750 AUD
8-page website – From $5,400 AUD

Custom quotes available for larger websites.

SEO research is quoted separately depending on scope and level of detail required.

Are you ready?

Close-up of a gold fountain pen with intricate engravings on the nib, lying on a white surface.

“Abby provided clear, polished content for my website. Abby’s ‘can’ do’ approach and tenacity to learn about the business was extremely helpful.

She was always clear and up to date and I’d recommend her as a trustworthy, capable and a genuinely kind human being. 10/10.”

– Stephanie Papadopoulos, Director, Sage Integrity (sageintegrity.com.au)

Book your free discovery call

A person wearing a gray sweater writing on paper with a blue pen, with a white cup and a notebook on a wooden table.

Ready to get started?

Abby Wallace, a freelance copywriter and content writer providing professional content and copywriting servicing the Northern Rivers, Gold Coast and Australia.

Not sure if you need website copy, SEO, or both?

Let’s figure it out together.

Book a free discovery call and we’ll map out the right approach for your website.

SEO research (optional add-on)

SEO research is available as an add-on for businesses that want to increase their visibility in search engines.

This is a separate layer of strategy that builds on your website copy.

It can include:

Keyword research aligned to your services and audience
Search intent insights (what people are actually searching for)
SEO-informed headings and page structure
Meta titles and descriptions

This ensures your website is not only engaging to read, but also easier to find.

Get a quote

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and book a free call with me.