Media releases and PR
Get your story in the spotlight with professionally written media releases that journalists actually want to read.
You’ve got news worth sharing – but getting it into the right hands takes skill and strategy.
A strong media release does more than announce something new, it:
captures attention
shapes your story
raises your profile
builds trust with your audience.
Whether you’re launching a project, winning an award, announcing a partnership or sharing impact results, I help you turn your news into newsworthy content.
Hey, I’m Abby – copywriter, storyteller and strategic word nerd.
I’ve spent 16+ years writing and now I specialise in content and copywriting for businesses, helping them communicate clearly.
Why invest in professional PR support?
The media receives hundreds of pitches every day. To cut through, your release needs to:
• Have a strong angle that speaks to their audience
• Use tight, clear and engaging language
• Be formatted exactly the way journalists expect
• Position your organisation as credible, trustworthy and relevant
• Include the right quotes, stats and context
Don’t take my word for it though….
“Abby was able to distill messages about our vital services into targeted messaging that media outlets would find precise and newsworthy, securing us excellent publicity.
We were very happy with Abby’s services and will have no hesitation in engaging her again to assist us with media, website content and community relations.”
- Richard Roberts, President, RiverTracks Inc.
I write with the media in mind, making sure your story is newsworthy and easy to pick up.
“Abby got the word out there in a way that connected multiple radio interviews and several published articles in local news publications.
The significantly increased media attention resulted in contacts for intake and referral into the program, connections with more local services and highly valuable connections with local media outlets.”
- Chris Rowland, Program Manager, RiverTracks Inc.
What can I help you with?
I bring a strategic lens to every release – finding the hook, shaping the narrative and making sure your story stands out.
Media releases
Pitch emails
Proofing and polishing
Strategy and advice
Pricing
Media release only – $790 AUD
Perfect if you simply need a professionally written media release with a strong angle and clear messaging.
Media release + PR support – from $1,050 AUD
For organisations who want help getting their story in front of the right people.
Note: does not include distribution.
Media release + targeted media distribution – from $1,300 AUD *
Your full media release package, plus targeted outreach to relevant outlets.
*Currently only distributing to local media in the Northern Rivers region, NSW.