Newsletters and EDMs
Show up consistently in your customers’ inboxes – the only place you ‘own’ your audience.
Your email list is one of your most valuable assets. But if you’re not nurturing it, you’re missing out on repeat business.
With expertly written EDMs and newsletters, you can drive traffic, generate leads, and convert subscribers into customers – turning email into one of your most effective marketing channels.
I create emails that:
Build relationships with your audience.
Promote your offers without feeling salesy.
Keep your brand or organisation top-of-mind.
Hey, I’m Abby – copywriter, storyteller and strategic word nerd.
I’ve spent 16+ years writing and now I specialise in content and copywriting for businesses, helping them communicate clearly.
Whether your goal is sales, fundraising, community building, or client engagement, I craft newsletters and EDMs that deliver clear, compelling messages tailored to your audience.
Think: strategic, engaging email copy that keeps your subscribers excited to hear from you.
Don’t take my word for it though….
“Never having engaged a copywriter before, I wasn't sure what to expect. I was thoroughly impressed and it was worth every dollar and more! I would recommend Abby’s services to anyone in business who is wanting to get a competitive edge on how they present their product/service."
- Vanessa Rose, Owner, Coolamon Station
“The copywriting was excellent. We had lots of written material about our vital services and you were able to distill it all into targeted messaging. We were very happy with Abby’s services and will have no hesitation in engaging her again.”
- Richard Roberts, President, RiverTracks Inc.
What’s included?
Packages include:
Strategy session to define goals and frequency.
Copywriting for weekly, fortnightly, or monthly campaigns.
Subject lines designed to boost open rates.
Two rounds of revisions.
Optional image selection support (royalty free images).
Strategic email campaigns
More targeted messaging for the moments that matter.
Ideal for fundraising campaigns, supporter communications, stakeholder updates and organisations communicating with different audiences.
Includes:
A campaign briefing to establish your goals, audience and key messages
Strategic copywriting for one substantial email or newsletter
Tailored messaging for up to two audience groups
Compelling subject lines, preview text and calls to action
Two rounds of consolidated revisions
From $1,250
Additional audience variations, research and campaign emails can be quoted separately.
Need ongoing email marketing support?
Monthly newsletter and EDM copywriting
Take one thing off your team's to-do list with reliable, professional email copywriting support.
Whether you need a regular monthly newsletter, supporter updates or a series of campaign emails, I can create a tailored arrangement that keeps your communications consistent and your audience engaged.
From $850 per month
Newsletter and EDM copywriting packages
From regular newsletters that keep your audience connected to targeted email campaigns that inspire action, I'll help you get the right message to the right people.
Single campaign EDM
One clear message. One compelling call to action.
Perfect for promoting a service, sharing an announcement, launching a campaign or encouraging donations.
Includes:
A briefing to understand your audience and campaign goal
Engaging copy for one focused EDM
Up to three subject line options and preview text
A clear call to action
Two rounds of consolidated revisions
From $650
Newsletter copywriting
Give your audience something worth opening.
Ideal for businesses, charities and organisations wanting to share news, stories and updates that strengthen relationships and keep their audience engaged.
Includes:
A content briefing to clarify your goals and key messages
Professionally written newsletter featuring up to four short stories or content sections
Engaging headlines and calls to action
Up to three subject line options and preview text
Two rounds of consolidated revisions
From $850
Frequently Asked Questions
Still have questions? Take a look at the FAQs or reach out anytime. If you’re feeling ready, go ahead and book a free call with me.
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Newsletter copywriting is the writing and structuring of email content designed to keep your audience informed, engaged and connected with your organisation or brand. This can include regular newsletters, supporter updates, customer emails, campaign EDMs and fundraising communications.
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A newsletter usually contains several stories, updates or pieces of information and is often sent on a regular schedule. An EDM – or electronic direct mail – is generally more focused on one message, campaign, offer or call to action. I can help with both.
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Pricing depends on the length, number of stories, audience variations and how much information you provide. Newsletter copywriting prices can be found above, however, tailored pricing is available for regular or more complex newsletters.
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Yes. Not-for-profit and purpose-led communications are a significant part of my work. I can help create supporter newsletters, fundraising emails, impact updates, campaign communications and other content that informs people while keeping the tone warm, human and engaging.
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Yes. If your organisation communicates with different supporter, customer or stakeholder groups, I can tailor introductions, calls to action or individual sections so the message feels relevant to each audience while keeping the overall campaign consistent.
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There’s no single ideal frequency. It depends on how much useful content you have and what your audience expects. Monthly or quarterly newsletters work well for many organisations, but the most important thing is to send communications that are relevant and worth opening.
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My core service is copywriting and content. I can provide your newsletter copy in a format that is ready for your team or designer to upload into platforms such as Mailchimp, Kit or other email marketing platforms.
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Yes. I can work with you or your team to gather the content, write the copy and ensure you have a regular schedule of newsletters or EDMs ready to go each month.