Newsletters and EDMS
Show up consistently in your customers’ inboxes – the only place you ‘own’ your audience.
Your email list is one of your most valuable assets. But if you’re not nurturing it, you’re missing out on repeat business.
With expertly written EDMs and newsletters, you can drive traffic, generate leads, and convert subscribers into customers – turning email into one of your most effective marketing channels.
I create emails that:
Build relationships with your audience.
Promote your offers without feeling salesy.
Keep your brand or organisation top-of-mind.
Hey, I’m Abby – copywriter, storyteller and strategic word nerd.
I’ve spent 16+ years writing and now I specialise in content and copywriting for businesses, helping them communicate clearly.
Whether your goal is sales, fundraising, community building, or client engagement, I craft newsletters and EDMs that deliver clear, compelling messages tailored to your audience.
Think: strategic, engaging email copy that keeps your subscribers excited to hear from you.
Don’t take my word for it though….
“Never having engaged a copywriter before, I wasn't sure what to expect. I was thoroughly impressed and it was worth every dollar and more! I would recommend Abby’s services to anyone in business who is wanting to get a competitive edge on how they present their product/service."
- Vanessa Rose, Owner, Coolamon Station
“The copywriting was excellent. We had lots of written material about our vital services and you were able to distill it all into targeted messaging. We were very happy with Abby’s services and will have no hesitation in engaging her again.”
- Richard Roberts, President, RiverTracks Inc.
What’s included?
Packages include:
Strategy session to define goals and frequency.
Copywriting for weekly, fortnightly, or monthly campaigns.
Subject lines designed to boost open rates.
Two rounds of revisions.
Optional image selection support (royalty free images).
Pricing
Starter: $790 AUD per newsletter – professionally written and tailored to connect with your audience.
Monthly retainer: $700 AUD per month (6-month commitment) – 1 x regular, strategic newsletter per month to keep your community or clients engaged.
Premium: Custom package – flexible/ package options for multiple newsletters, full content strategy and priority support to maximise your impact.