Curious to find out more about me?

I’m Abby Wallace – a freelance copywriter and content writer with 16+ years’ experience working in communications and a background in media and journalism.

I live on the Tweed Coast, NSW, Australia but was born in France and lived around the world when I was young.

I’m raising two tiny humans with my husband, I love travelling, I’m a big fan of house-swapping and love a good book (and reading more than ever thanks to my book club).

I write children’s books in my spare time (what’s that!?), I’m happiest near the ocean and when I’m not writing, you’ll usually find me looking for kid-friendly activities, hitting the gym, tending to my veggie patch or catching up with friends.

I’m passionate about looking after the environment and partnering with organisations that make a positive impact on people and the planet.

Finding the right words

Writing about your own business can be tough.

You want to sound clear, confident and true to your brand – but sometimes the words just won’t come.

Or you’ve tried, but it sounds like a jumbled mess.

That’s where I come in. And I love helping you write with clarity.

You’re in the right place

If you’re tired of:

• Staring at a blank page

• Overthinking every sentence

• Worrying your copy doesn’t connect

… I can help.

I take the stress out of writing and give you words that feel natural, purposeful and ready to share.

Why trust me?

I’ve worked for 16+ years in communications and community relations with a background in media and journalism.

I studied a Bachelor of Media at Southern Cross University and in my career, I’ve worked for large corporate organisations such as Leighton Contractors (now CPB Contractors) and Lendlease. I also worked in the not-for-profit sector for 5 + years for Cancer Council NSW, then local government communications for Tweed Shire Council for 5 + years.

Since launching my business, I’ve helped organisations like Sydney Airport, Cancer Council NSW, Gold Coast Convention and Exhibition Centre and Gold Coast Tourist Parks (and more) tell their stories with clarity and impact.

A few things clients have said about me

“Abby brings a fresh and thoughtful approach to content creation, delivering quality work that aligns beautifully with our messaging. Her attention to detail makes collaboration easy, and her work has been a great asset in connecting with our supporters. Highly recommended!”

- Josip Teklic​​​​, Content Specialist, Cancer Council NSW

“Never having engaged a copywriter before, I wasn't sure what to expect. I was thoroughly impressed and it was worth every dollar and more! I would recommend Abby’s services to anyone in business who is wanting to get a competitive edge on how they present their product/service."

- Vanessa Rose​​​​, Owner, Coolamon Station

How I work with clients

Working together is easy (and actually enjoyable, promise!). Here’s how we get your content done:

1. Discovery call – A quick chat to get to know each other, your business and what you’re hoping to achieve.

2. Project deep dive – We map out your goals, audience and brand personality so every word hits the mark.

3. Writing and delivery – I create the content (website copy, blogs, newsletters or more) and deliver it on time – polished, ready-to-use and totally aligned with your brand.

There’s a bit more to it than that on my end, but that’s it in a nutshell.

I’ll make the process simple, fun and stress-free – so you can focus on what you do best while I bring your content to life.

Next steps

Curious to see how your content could shine? Here’s where to start:

View my services – see where I can help your business
Work with me – start your project today
Read my blog – tips, ideas and my experiences