Finding the right words

Writing about your own business is tough.

You want to sound clear, confident and true to your brand – but the words just won’t come.

Or sometimes it sounds like a jumbled mess.

That’s where I come in.

You’re in the right place

If you’re tired of:

• Staring at a blank page

• Overthinking every sentence

• Worrying your copy doesn’t connect

… I can help. I take the stress out of writing and give you words that feel natural, purposeful and ready to share.

Why trust me?

I’m Abby Wallace – a freelance copywriter with 16+ years working in communications and a background in journalism.

I’ve helped organisations like Sydney Airport, Cancer Council NSW and Gold Coast Tourist Parks tell their stories with clarity and impact.

For me, working with businesses and organisations who care about people and the planet make me love what I do even more.

A few things clients say

“Abby brings a fresh and thoughtful approach to content creation, delivering quality work that aligns beautifully with our messaging. Her attention to detail makes collaboration easy, and her work has been a great asset in connecting with our supporters. Highly recommended!” - Josip Teklic​​​​, Content Specialist, Cancer Council NSW

“Never having engaged a copywriter before, I wasn't sure what to expect. I was thoroughly impressed and it was worth every dollar and more! I would recommend Abby’s services to anyone in business who is wanting to get a competitive edge on how they present their product/service." - Vanessa Rose​​​​, Owner, Coolamon Station

How I work

Working together is easy – and actually enjoyable. Here’s how we get your content done:

1. Discovery call – A quick chat to get to know each other, your business and what you’re hoping to achieve.

2. Project deep dive – We map out your goals, audience and brand personality so every word hits the mark.

3. Writing and delivery – I create the content (website copy, blogs, newsletters and more) and deliver it on time – polished, ready-to-use and totally aligned with your brand.
   

I’ll make the process simple, fun and stress-free – so you can focus on what you do best while I bring your content to life.

A little human touch

I call the Tweed Shire in northern NSW home – where small-town living keeps me grounded and the soundtrack is birdsong and rustling trees (and a couple of cackling kids).

I’m happiest near the ocean, soaking up all the good things coastal life brings. When I’m not writing, you’ll usually find me exploring the Tweed coast, coffee in hand, or chasing adventures with my husband and kids at playgrounds, skate parks and the beach.

Next steps

Curious to see how your story could shine? Here’s where to start:

View Services – see what I can create for your business
Work With Me – start your project today
Read the Blog – tips, ideas and my experiences