How to find a freelance copywriter in Australia (and what to look for)
Want to find a good freelance copywriter in Australia? Hopefully it’s not like finding a needle in a haystack (if you know what to look for).
If you’ve never hired a copywriter before, finding the right one can feel a bit… daunting.
After all, anyone can call themselves a copywriter. But a goodcopywriter – someone who understands your audience, can tell your story and helps your business achieve its goals – that’s a whole different story.
Here’s how to spot a great copywriter in Australia, and what to look for.
1. Look for copywriting experience – not just a title
A degree or fancy title is nice, but experience matters more. Look for a copywriter who has:
Written for businesses or organisations like yours
Worked across the types of content you need (website copywriting, email campaigns, SEO blogs, etc.)
A portfolio or examples of awesome copywriting work (and results)
Tip: A mix of agency and freelance experience can be valuable. Agencies teach structure and process; freelancers bring flexibility and personality.
2. Check their writing style and tone
Every copywriter has a “voice”. Make sure it resonates with your brand or organisation.
Does their portfolio feel clear, engaging and easy to read?
Do they write in a way that connects with the audience you want to reach?
Remember: you want a copywriter who can adapt to your brand, not make your business sound like them.
3. Look for strategic thinking, not just words
Good copy isn’t just about grammar or clever phrases – it’s about strategy.
Ask yourself:
Do they show they understand marketing and storytelling?
Can they turn your brief into words that move people to action?
Do they think about the audience?
A copywriter who asks thoughtful questions about your business, audience and goals during a discovery call is already demonstrating strategy.
Working on a copywriting project is a collaborative process – and regular communication is key!
4. See how they handle collaboration
Writing is a collaborative process and there’s often a few stakeholders involved that will provide feedback. Make sure the copywriter can:
Listen to your ideas
Work with feedback constructively
Communicate clearly and reliably
A smooth working relationship saves time, stress and endless back-and-forths.
5. Transparency on rates and process
Before you commit, it helps to know:
How they charge (per word, per hour, per project)
What’s included in their copywriting services (and what’s not included)
How long the project will take
A professional copywriter will be upfront about this and explain their process.
6. Bonus: chemistry matters
You’ll get the best results when you genuinely enjoy working with your copywriter.
If they get your vision, share your values and make the process feel easy, that’s a win.
Book that free discovery call to find out if you’ll make a good team (you’ll likely know after the first phone call!)
Need professional copywriting for your business?
I offer a range of copywriting services, including SEO copywriting, SEO blogs, EDMs and email marketing and much more. If you’re looking for a strategic SEO copywriter who understands how to connect with your audience – and who genuinely cares about your business or cause – that’s exactly what I do.
I work with small businesses, purpose-led and not-for-profits and corporate organisations across Australia to craft copy that:
Speaks clearly to the people you want to reach
Reflects your values and personality
Drives action and results without feeling pushy
If you need a freelance copywriter,I can help you make your words work harder for your business.
I’d love to chat about how I can help you get the results you want, whether that’s more sales, more clients, increased engagement or supporter donations.
✍️ Hi, I’m Abby! I’m a freelance writer and copywriter. I help small businesses, purpose-led and not-for-profits and corporates find the words to share their story, connect with customers and drive sales.
Need help with copywriting? Find out more about me and get in touch today.