How to find a good copywriter in Australia (and what to look for)
Finding a good copywriter shouldn’t be like finding a needle in a haystack (if you know what to look for).
If you’ve never hired a copywriter before, finding the right one can feel a bit… daunting.
After all, anyone can call themselves a copywriter. But a good copywriter – someone who understands your audience, can tell your story, and helps your business achieve its goals – that’s a whole different story.
Here’s how to find one, and what to look for.
1. Look for experience – not just a title
A degree or fancy title is nice, but experience matters more. Look for someone who has:
Written for businesses or organisations like yours
Worked across the types of content you need (website copywriter, email campaigns, blogs, etc.)
A portfolio or examples you can read – and see results from
Tip: A mix of agency and freelance experience can be valuable. Agencies teach structure and process; freelancers bring flexibility and personality.
2. Check their writing style and tone
Every copywriter has a “voice”. Make sure it resonates with your brand.
Does their portfolio feel clear, engaging and easy to read?
Do they write in a way that connects with the audience you want to reach?
Remember: you want a copywriter who can adapt to your brand, not make your business sound like them.
3. Look for strategic thinking, not just words
Good copy isn’t just about grammar or clever phrases – it’s about strategy.
Ask yourself:
Do they show they understand marketing and storytelling?
Can they turn your brief into words that guide action?
Do they think about the audience, not just the brand?
A copywriter who asks thoughtful questions about your business, audience and goals is already demonstrating strategy.
Working on a copywriting project is a collaborative process – and regular communication is key!
4. See how they handle collaboration
Writing is usually collaborative. Make sure the copywriter can:
Listen to your ideas
Work with feedback constructively
Communicate clearly and reliably
A smooth working relationship saves time, stress and endless back-and-forths.
5. Transparency on rates and process
Before you commit, it helps to know:
How they charge (per word, per hour, per project)
What’s included in their copywriting services (and what’s not included)
How long the project will take
A professional copywriter will be upfront about this and explain their process.
6. Bonus: chemistry matters
You’ll get the best results when you genuinely enjoy working with your copywriter.
If they get your vision, share your values and make the process feel easy, that’s a win.
Book that free discovery call to find out if you’re a good fit (you’ll likely know after the first phone call!)
Thinking about hiring a copywriter?
If you’re looking for someone who understands how to connect words with your audience – and who genuinely cares about your business or cause – that’s exactly what I do.
I work with purpose-led businesses, not-for-profits and organisations across Australia to craft copy that:
Speaks clearly to the people you want to reach
Reflects your values and personality
Guides action without feeling pushy
If you need a freelance copywriter, I can help you make your words work harder for your business.
I’d love to have a conversation about how we can make your copy connect and convert.
✍️ Hi, I’m Abby! I’m a freelance writer and copywriter. I help businesses and organisations find the words to share their story, connect with customers and drive sales.
Need help with copywriting? Find out more about me and get in touch today.