What is a copywriter? (And why your business needs one)
What is a copywriter?
You may have heard the term “copywriter” or “SEO copywriting” floating around. But what is copywriting? And what in the world do we do?
A copywriter writes words that sell or influence – but not in a pushy way.
From websites and blogs to email campaigns and brand messaging, copywriting is about crafting strategic words that guide your audience towards action.
Do you need to outsource your copywriting?
Maybe you’re contemplating whether you might need a freelance copywriter for your business.
Blog posts to write? Website content to optimise for SEO and to keep Google happy? Newsletters or email campaigns not getting done?
I get it – and don’t worry, you’re not the only one! It’s tough to run a business and wear ALL the hats.
SEO copywriting helps your business get found online
What does a copywriter do?
A copywriter has a way with words (they live and breathe it) — taking the everyday, mundane, or even the slightly bizarre and turning it into something captivating and irresistible.
They’re the brains behind those catchy slogans, irresistible ad copy and the content that makes you go, “Wow, I need to know more!”
Let’s break it down a bit.
Imagine you’re launching a new product. You’ve got a killer idea, a fantastic product and a vision that you know will hit the mark. But how do you make your product stand out in a sea of products?
Enter the copywriter.
Copywriters transform your brilliant concept into words that dazzle. Whether that’s a headline or tag line that grabs attention or copy that informs but also engages and entices.
Copywriters write words that sell. It’s that simple.
How do I know if I need a copywriter for my small business?
If you’ve ever stared at a blank page, paralysed by the thought of writing your website copy, blog post or email campaigns, then yes, a copywriter is your new best friend.
Typical copywriting services include:
SEO (search engine optimisation) copywriting
Website copywriting
Blog copywriting
Newsletter/eDM/email marketing copywriting
Sales pages
Advertising
Product descriptions (and so much more)
Copywriters are the ultimate businessperson’s go-to, helping you communicate with your audience in a way that’s not only clear but also compelling.
It’s like having a personal cheerleader who’s also a brilliant storyteller.
Copywriters are also skilled at research. They dive into your industry, learn what makes your audience tick, and use this knowledge to create content that resonates. It’s about being smart and strategic, too.
So, if you’re ready to give your business a boost, it might be time to consider bringing a copywriter on board to get the results you’ve been missing.
If you’re curious about how I can help your brand or business, let’s chat!
Ready to hire a freelance copywriter and get results?
Book a free 15-minute discovery call (no obligation to continue if you’re not feelin’ it)
Want to work with me?
✍️ Hi, I’m Abby! I’m a freelance writer, copywriter and content creator, helping brands, businesses and organisations find the words to share their story, connect with customers and drive sales.
If you’re curious about how I can bring some magic to your brand or business and save you time, let’s have a chat! Book a free 15-minute discovery call—no strings attached—and let’s see if we’re a great match.