Case study writing
Turn your best work into stories that build trust – and help win more of it
Done well, case studies can help you:
build credibility with potential clients or customers
demonstrate your expertise without having to shout about it
show the real-world impact of your work
give people confidence that you can deliver
support tenders, proposals, award submissions and funding applications
create valuable content you can repurpose across your website, social media, newsletters and marketing.
Instead of simply telling people you’re good at what you do, you’re showing them.
I’ll find the story. You don’t have to write it.
You don’t need to send me a perfectly organised brief or spend hours pulling the story together yourself.
Give me the background and point me towards the people who know the project best.
I’ll ask the questions, sift through the information, find the strongest angle and turn it into an engaging story that sounds like you – not a corporate report.
You know your work makes a difference. But sometimes the best proof of what you do is buried in project reports, client emails, testimonials and conversations.
I’ll help you uncover the story behind the results and turn it into a clear, compelling case study that shows potential clients, customers, funders or stakeholders exactly what you can achieve.
From interviewing the right people to finding the strongest angle and writing the final story, I can take care of the whole process – so you get a polished piece of content without adding another big job to your list.
Your results deserve more than a dot point
“Project successfully delivered.”
“Client was happy.”
“Program reached 500 people.”
Those facts are useful. But they’re not the whole story.
A great case study brings your work to life. It shows the challenge, the thinking behind your approach, what changed and – most importantly – why it mattered.
Hey, I’m Abby – copywriter, storyteller and strategic word nerd. I’ve spent 16+ years writing and now I specialise in content and copywriting for businesses, helping them communicate clearly.
Case studies are more than nice stories
The best case studies sit somewhere between storytelling and strategy.
They’re written for the person you want to work with next.
That means I won’t just document what happened. I’ll think about what your future client, customer, funder or stakeholder needs to see to feel confident choosing you.
The right proof. The right details. The right story.
What can be included
Depending on what you need, your case study package can include:
background research and review of existing material
a strategy call to identify the strongest story and angle
stakeholder or client interview/s
professionally written case study
pull quotes and key statistics
headings and call-to-action copy
SEO optimisation for website case studies
shorter versions or excerpts for social media, newsletters or proposals
two rounds of revisions.
1. We uncover the story
We start with the basics: the project, the challenge, what you did and what changed.
I’ll help identify what will make the strongest case study – including the results, human stories and details worth bringing forward.
2. I interview the people who matter
Where needed, I can interview your team, client, customer, community member or project partner to capture insights and quotes in their own words.
No need for them to prepare a written testimonial or agonise over what to say. I guide the conversation and draw out the useful stuff.
3. I turn it into a compelling story
Then I do the heavy lifting.
I’ll shape everything into a clear, engaging case study with a strong narrative – taking your reader from the challenge through to the solution, results and impact.
4. You review and approve
You’ll receive the draft for review, with up to two rounds of revisions included.
You’ll now have a polished case study ready to use across your marketing.
Case studies are ideal for
Businesses and service providers who want to demonstrate the results they achieve for clients.
Not-for-profits and charities wanting to bring programs, research and community impact to life.
Government and community organisations that need to communicate complex projects in a human, accessible way.
Consultants and professional services who want tangible proof of their expertise.
Purpose-led organisations with great stories sitting in reports, spreadsheets and inboxes that deserve to be seen.
And your case study doesn’t have to live quietly on one corner of your website.
A single interview can give you material for a website story, LinkedIn posts, an EDM, tender copy, social tiles, testimonials and future award submissions.
Ready to turn your results into a story worth sharing?
Pricing & packages
The Case Study Package
From $1,095
Includes:
a 30-minute briefing and strategy call
review of relevant background material
interview questions and preparation
one 45–60 minute client or stakeholder interview
professionally written case study of approximately 800–1,000 words
compelling headline and subheadings
key results, statistics and pull quotes highlighted throughout
a clear call to action
two rounds of revisions
final copy ready for your website, proposal, report or marketing materials.
You organise the introduction. I take it from there.
Add-ons:
Additional stakeholder interview: $250
SEO keyword research + optimisation: +$250–$350
Additional social/LinkedIn content: from $250
Additional EDM/newsletter adaptation: from $250